Guidelines created with Bert's team, template drawn by Kyle Victory:
Designs selected by Bert's team created by our branding team:
My design:
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The Collaboration
I was absolutely thrilled when the branding team at XX Artists invited me to collaborate on this Valentine's campaign for Bert Kreischer’s fans! Tied to his February 10th comedy show at the Mullett Arena, the project was designed as an affectionate tribute to Bert's wonderfully quirky personality. Our brilliant senior illustrator, Kyle Victory, created the foundational template, and I had so much fun bringing my own creative spin to it.
The Design Approach
Inspired by my childhood love for Kid Pix, I intentionally leaned into a wonderfully chaotic, "through Hell and back" aesthetic. By dialing up the noise and saturation, I aimed to give the design a beautifully broken vibe that perfectly captured Bert's loud, storytelling style. Ultimately, my design was just a little too unhinged to be the final version selected for social media, but honestly, that makes the whole experience even funnier to me!
