Final design:
Rough drafts, sketches, process shots:
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Brand development for De-Bar L.L.C., a construction company. Working with the C.E.O. and his family, we finalized their value system, value proposition, and final logo design. During the visual development phase, the C.E.O. showed me inspiration from his family's time of working in both meat packaging and construction factories. I was inspired by their family history, and chose to incorporate the industrial and brick-and-mortar logos these companies used. I chose a sans-serif typeface to complement an earth-tone, brick-inspired color palette. By incorporating elements such as family history and family legacy, the brand identity conveys a sense of strength, stability, and growth, aligning with the company's goal of supporting individuals in both their personal and professional development.
