Final versions:
Poster using the artwork made for the event.
Morning Themed Instagram Post
Afternoon Themed Instagram Post
Evening Themed Instagram Post
Morning Themed Instagram Story
Afternoon Themed Instagram Story
Evening Themed Instagram Story
Rough drafts, analyses and sketches:
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I served as the art director and senior illustrator for The Cake Gallery during their Art Basel Miami premiere. I developed the complete visual identity for their debut, crafting a vast collection of deliverables including animated visuals, hand drawn illustrations, stickers, physical posters, and social media assets. I intentionally designed the aesthetic to blend vaporwave and city pop themes. By referencing legendary artists such as Guy Billout and Hiroshi Nagai, I created a visual language perfectly complementing the diverse culture and vibrant architecture of Miami. This strategic approach successfully captured the bold essence of The Cake Gallery and elevated their vision for a highly anticipated Art Basel debut.
