Final logo design:
Wordmark logo for Serendipitous' radio show. Their host, JayyR, interviews fellow artists
and fashion designers within and outside Los Angeles County.
Visual Assets & Brand Guidelines:
Season 001 cover art.
Season 002 cover art.
Brand strategy and visual identity development:
Previous logo design:
Version (1/5)
Version (3/5)
Version (4/5)
Version (5/5)
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"Creating partnerships through Serendipity"
Brand strategy and visual identity design for Serendipitous Corp., a company showcasing budding talent from all over the globe, akin to a radio station sharing new music. As the Director of Visual Development for the L.L.C., I worked closely with the C.E.O. and C.F.O., having developed and consistently managed our branding and visual style guide. Reminiscent of the early 2000s and early 2010s, our visual identity was designed to create a nostalgic yet timeless look for supporters. This reflected the company's mission of connecting audiences with fresh, diverse talent from around the world, all while embodying the serendipitous nature of discovering new artists.