Final designs created for collection:
Final version for Blue's release.
Final version for Brown's release.
Animated visuals for social media & website use:
Visual identity and social media release layout:
Website layout:
Website layout and designs shown for collection's release.
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As Terri Club's Design and Animation Lead, I led the design development for both the summer collection and promotional campaign. Created were cohesive brand assets across their digital ads, print motifs, social media presence. The C.E.O. was looking for sinuous and supple graphic designs, after our meeting, I was inspired by my days of working at Ralphs. Back then, I use to push carts into the corral, and look down at the parking lot spaces and see this strange oily/slick film that would reflect back the overhead parking lot lamp posts. I liked the translucency that the oily film gave, and I wanted to replicate that movement, and make it into a design. To maintain consistent aesthetic for the brand across all touchpoints, I designed color variations of the brand's wordmark that were integrated into Instagram posts, website imagery, and other digital and physical collateral. The campaign featured bold visual ads, posters, and strategic collaborations with local L.A. artists and musicians, providing exposure to Terri Club's presence within the underground music, design and fashion scenes.
