Final, proposed design:
Jetty Frog PDF presentation:
Work in Progress shots, inspiration:
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As a longtime patron of The Jetty Frog, I wanted to craft a visual identity that truly reflects the vibrant community surrounding the market. Leveraging local demographic insights, I designed a new 3D brand mascot named Frankie Frog, styled specifically to resonate with the construction workers and fishermen who frequent the deli. The updated logo and apparel designs utilize a bright and engaging color palette to emphasize freshness, anchored by the New Spirit typeface for a touch of nostalgic familiarity. The final cohesive brand package celebrates the grounded cuisine and friendly atmosphere of the establishment.
