Final versions and assets:
Rough drafts, sketches:
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Visual development for Trubify, as Luz Perez (a fellow brand strategist and lead on Trubify's founding team) described the platform, "Our narrative celebrated the hard work of songwriters, musicians, and artists through branded assets, grassroots marketing, and strategic partnerships." As a graphic designer, my scope of work included developing animated engagements, designing weekly social media graphics for artist partnerships & instrument brands, and creating eye-catching apparel designs for both internal and external stakeholders. By reinforcing Trubify's commitment to expanding artists' presence in the digital music landscape, my designs directly contributed to the platform's mission of empowering musicians and helping them monetize their art.
