Final graphic assets:
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Working under the umbrella of Studio Qreate, I develop key graphic assets for our client, Virgil's Gullah Kitchen & Bar. In this capacity, I work directly with Creative Director Larissa Couto across all creative touchpoints. My responsibilities include shaping the art direction and producing materials like dynamic food review graphics and promotional posters. Our creative strategy is deeply rooted in the vibrant Gullah Geechee culture, translated into a contemporary, millennial-minded visual language. The success of this approach was perfectly captured when one of the restaurant's owners, Juan, saw a food review ad I designed while scrolling his phone. Unbeknownst to him that it was his own restaurant, he later said his mouth started watering and he instantly wanted to eat the dish. This candid feedback, which reached us before my own CEO, Thiago Pego, had even seen the design, was the ultimate validation that we had done an outstanding job.
