Final visuals:
Work In Progress shots:
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As Creative Director for Serendipitous Corp. LLC, I led the creative direction and motion design for a monthly “programming guide” post that mapped the brand’s weekly social content by day and exact time in PST for a Hollywood-based release cadence. Each month, I produced a new guide with an original hero animation at the top, blending 2000s Apple-style music UI energy with Windows Media Player-era motion language, while keeping the schedule grid consistent and easy to scan.
The goal was to make the posting timeline feel like live broadcasting: familiar, fast to read, and fun enough that audiences would actually want to check back throughout the month. This format supported Serendipitous’ broader mission of connecting diverse global communities and amplifying underrepresented artists, using design cues grounded in street culture and online culture rather than corporate blandness. The guide became a repeatable system that strengthened content consistency and helped reinforce campaign performance within a body of work that boosted audience engagement by 40% across Serendipitous’ brand campaigns.
