Final versions:
"Day" version
"Night" version
Rough drafts, sketches:
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I created an illustration, animation, and product design for Hustler's Choice, an independent cannabis brand. The owner envisioned their main character relaxing on the beach, but I proposed a unique twist: depicting the skeleton floating in a pool at sunset, inspired by my Miami hotel visits. This design complements the product name, Purple Mango, evoking 'chill vibes' with a vibrant purple and orange color scheme. To enhance the concept, we decided to feature the character's head on fire, adding a playful touch to the scene.
