Finalized Poster Graphics
Testimonial Graphics
Frolic Weeknd '25 Graphic Assets
Positive response from Internal + External Stakeholders:
Rebranded Event, from "Backshots" to "Riddim & Flow"
Previous design and name
Rebranded design and name
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As FROLIC's Senior Graphic Designer, I led a 4-person design team to overhaul the brand's visual identity. We created over 20 rebranded template assets, which directly led to a 57.5% increase in attendance for FROLIC Weekend, the flagship event, and a rise in gross revenue to $184k.
During my time, I also rebranded various dance and DJ events that celebrated reggaeton, R&B, afrobeats, dancehall, and hip hop. I collaborated with many DJs and drag queens to help bring these events to life. I also created design assets for the City of Atlanta to promote during Atlanta Pride and for the Boston Tourism Bureau.
