Final designs:
Final character designs:
Rough drafts, sketches:
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As the lead brand designer for Pothead Exoticz, I created the comprehensive brand identity development and character design process. The project encompassed:
Character Design: Created a series of anthropomorphic marijuana product mascots, ranging from cherries to bananas, inspired by the late 90s art style that SEGA and NINTENDO used for Sonic and Mario.
Logo Redesign: Conceptualized and executed a new logo, incorporating the brand mascot's head as the container for the wordmark.
Typography: Selected and adapted a typeface similar to 'Lemonhead' for the logo, ensuring brand consistency and recognition.
This project showcased my ability to translate client vision into a cohesive brand identity, combining strategic thinking with creative execution. By working with the owner, I ensured that each element of the brand identity aligned with their business goals and target audience preferences.
