Final visuals + logo:
Wordmark logo made for Serendipitous Radio
Special Guest: NAV
Special Guest: Shoreline Mafia
Intl. music spotlighted
N. American music spotlighted
N. American music spotlight
Intl. music spotlight
Previous design:
First compositions, process shots:
Sketches, thumbnails
1st draft
Ref. #1
Ref. #2
Ref. #3
Process shot #1
Process shot #2
Process shot #3
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Radio visualizer, social content, and motion design for Serendipitous Corp. LLC, developed after completing the brand's strategy and style guide as part of a broader refresh of the client's social media presence. I designed a modular "Serendipitous Radio" template system for the brand's ongoing "Songs of the Week" series, now over 170 episodes strong, built to feature emerging and underground artists across genres including pluggnb, experimental music, and more, while accommodating guest artist collaborations and multilingual music selections spanning English, Spanish, French, and beyond.
The template was built for speed and consistency, allowing the team to efficiently swap in new artists, title tracks, and cover art each week while keeping a cohesive visual identity across posts and platforms. The concept draws from a nostalgic, playful UI language rooted in early 2000s personal media experiences, including portable DVD player interfaces, the PSP home screen, Windows Media Player 9 beta (2003), and The Weather Channel. The result is a weekly broadcast package that supports Serendipitous's community-driven model, helping the brand spotlight global talent, welcome special guest features, and invite audience participation through a scalable, repeatable motion system.
