Final design:
Wordmark logo made for Serendipitous Radio
Previous design:
First compositions, process shots:
Sketches, thumbnails
1st draft
Ref. #1
Ref. #2
Ref. #3
Process shot #1
Process shot #2
Process shot #3
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Radio visualizer, social content, and motion design for Serendipitous Corp. LLC, created after completing the brand strategy and style guide and as part of a broader refresh of the client’s social media graphics. I designed a modular “Serendipitous Radio” template system for the brand’s “Songs of the Week,” built to quickly insert new hyper pop artists, title tracks, and cover art while keeping a consistent look across posts and platforms.
The concept leans into a nostalgic, playful UI language inspired by my childhood media experiences, including portable DVD player interfaces, the PSP home screen, Windows Media Player 9 beta (2003), and The Weather Channel. The result functions like a weekly broadcast package for Serendipitous’s channels, helping the brand spotlight global talent with a repeatable, scalable motion system.
