Final design:
Process shots, sketches:
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A 3D illustration and motion design commission for Serendipitous Corp.'s radio show. The main idea for the show's about introducing emerging artists and niche genres of music, such as "hyperpop." The corporation's founder and one of their head video editors explained how they're looking to incorporate their new brand identity, while featuring the emerging artists music visual/music video & a "host" for each "broadcast." I started to research famous, kind, and "guiding" characters in video games and TV shows from the late 90s-early 2000s. Designed above is Happy the Chihuahua, the animal choice was based on the founder's mother's dog, Snooki. I came up with the name "Happy" because that's what we want to feel when we hear music, everyone deserves to be happy.
