Final designs:
Previous branding:
S-Files (1/1)
S-Pulse (1/2)
S-Pulse (2/2)
Work in Progress shots:
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Social content templates and motion design for Serendipitous Corp. LLC's two recurring content pillars: S-Files, the brand's artist spotlight series celebrating globally sourced emerging talent, and S-Pulse, a segment dedicated to meaningful moments in music culture, from a producer's creative process to the mindset behind a beloved record.
I designed each template to feel like a CRT television set facing the viewer directly, evoking the experience of tuning in to something special. The skeuomorphic approach draws heavily from mid-2000s VCR TV design, including chunky bezels, tactile VOL and CH controls, and a yellow-green display ticker for artist and track information. S-Files lives in a warm blurple colorway and S-Pulse carries a bold orange, giving each series its own distinct channel identity while sharing the same visual grammar. Both templates became consistent, recognizable fixtures within Serendipitous Corp.'s weekly content rhythm, reinforcing the brand's commitment to amplifying underrepresented artists through design rooted in street and online culture.
