Concept designs:
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I collaborated with our head Creative Director at XX Artists to create designs for the Penny Wise YouTube channel. The creators here focus on financial literacy and savings. Our project aimed to visually represent Patreon and subscriber tiers using the concept of the penny, symbolizing smart money management. In our discussions, we emphasized incorporating intuitive icons to explain various elements of the subscription tiers, enhancing viewer understanding and engagement. I developed sketches and UI designs, including various colored penny variations. However, the project was ultimately cancelled due to timing, allowing me to shift my focus to a live campaign for the Met Gala.
