Final versions:
A 9:16 animation was made for the promotion of JayyR's release party.
Rough drafts, analyses and sketches:
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Art direction, animations, social assets, album artwork, and advertisements for JayyR. With the release of his album, the artist held his listening party in Hollywood, CA, where we both worked to advertise and market his celebration. Animating and designing his album artwork, I chose for the main focal point to create a gentle, 3D, and squishy blob. I was thinking of using lighting that would compliment the information being shared for his event, too. Choosing a saturated warm/cool color palette against a black background was decided upon to both emphasis and keep the viewer engaged while receiving the info. necessary to attend the album release.
