Final versions:
Article written on our work:
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For this high profile collaboration between Crocs and Pleasures, the objective was to execute a surreal, underwater marketing campaign. Operating as the senior graphic designer, I partnered directly with the art director and lead photographer to engineer striking visual assets. My primary focus was advanced photo manipulation, rigorous retouching, and integrating custom graphics to elevate the final imagery.
Working with underwater photography requires immense precision regarding lighting, refraction, and texture. I meticulously enhanced every asset to ensure the unique features of the Crocs footwear remained the absolute focal point of the surreal environment. This strategic visual polish successfully amplified the innovative spirit of the collaboration and delivered a highly engaging, cinematic experience for the audience.
