Final design:
Design comps., sketches:
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A high-profile apparel collaboration designed for the Floyd Mayweather vs. Logan Paul exhibition bout. Working directly with Zion Mayweather, I developed custom, large-scale cursive graffiti lettering to serve as the design's focal point. After navigating cross-team approvals, I integrated my typographic illustration with a co-designer's portrait work, successfully delivering the final apparel assets to the Mayweather team for production.
