Link to re-branded website:
Some of the re-branded assets:
Before I redesigned the graphic
After I redesigned the graphic
After I redesigned the graphic
Before I redesigned the graphic
After I redesigned the graphic
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Zinnia Virgo Soaps LLC needed a cohesive luxury leaning brand system that kept the products as the hero while making the website and content easier to run consistently.
Overview
Zinnia Virgo Soaps LLC is a community rooted skincare brand created by Tebonye Crawford to restore trust in what people put on their skin. The project formalized the brand framework, audience, and visual identity while producing adaptable marketing graphics and clear guidelines for future growth.
Challenge
The brand already had strong products, direct customer relationships, and personality driven naming, but needed a unified structure and visual system to scale without losing its purpose. The goal was to make the website and social presence complementary to the products, not louder than them.
Approach
Brand strategy work defined mission, vision, values, audience profiles, product hierarchy, and messaging so every touchpoint could stay consistent. Visual direction set a clear aesthetic north star, described as southern warmth meets wellness intelligence, vibrant but grounded, with rules that props and backgrounds support the product and never compete. Photography direction prioritized bright natural hero lighting to show texture, golden hour story shots, shallow depth of field, and deliberate negative space for optional text overlays.
Deliverables
Brand framework and messaging foundation for consistent, audience appropriate communication. Visual identity and content systems including three branded layout templates delivered as editable Canva and PNG files. Visual direction sheet for photography and styling including lighting, color, background, prop, and composition guidelines. Website redesign and a full copy refresh including rewriting product copy for 30 remade products to align the catalog with the new brand system.
Impact
The work repositioned the brand into a cohesive luxury leaning presence where the products remain the star and the visuals feel intentional rather than cluttered. Ms Tebonye and her husband responded strongly to the results, describing the photos and brand work as exactly what they imagined for defining luxury, saying the execution made her dreams come true and overdelivered on expectations. The redesigned website and rewritten product catalog copy created a clearer and more consistent customer experience that supports growth without sacrificing the brands warmth, transparency, or personality.
