Final version:
Rough drafts, sketches:
•
As the lead graphic designer and head of quality assurance for the collaboration between Sony NBA 2K, Prada, and 24KGoldn, my objective was to seamlessly blend a high end luxury aesthetic with a dynamic gaming brand. Working directly with art director Walter Brady, I integrated his original photography with custom face illustrations created by graphic designer Inkwell.
My primary responsibility was to merge these distinct artistic styles and ensure absolute visual cohesion across all promotional materials. I meticulously combined every graphic asset to create a unified, premium final product. The resulting designs were presented to and fully approved by both Prada and Sony executives, cementing the success of this massive global partnership.
