Final versions:
Analyses and Wireframes:
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As one of nine designers selected for a four month global rebranding process, I helped build an authentic and culturally relevant identity for YouTube Music. The objective was to showcase the platform's worldwide music coverage and deeply connect with a new generation.
Working within the established design system, I intentionally crafted short animations prioritizing the featured artists. Applying my philosophy of empathy and visual clarity, I prevented viewer fatigue by utilizing a modular grid layout. This approach relied on simplicity and familiarity to create moving posters that immediately captivated audiences and drove deep engagement.
During this initiative, I developed motion systems for key cultural formats:
• Shortlist and Ear Candy
• Pick Your Mood
• Birthday
• Billion Views Club
• Artist on the Rise
