Final designs for publication:
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Challenge
Coachella 2022 required a cohesive visual identity system that adhered to brand guidelines while capturing the festival’s dynamic spirit. The goal was to create engaging social media content for YouTube and Coachella’s accounts that resonated with a diverse audience and reflected the event’s inclusivity and energy.
Coachella 2022 required a cohesive visual identity system that adhered to brand guidelines while capturing the festival’s dynamic spirit. The goal was to create engaging social media content for YouTube and Coachella’s accounts that resonated with a diverse audience and reflected the event’s inclusivity and energy.
Approach
As part of XX Artists’ YouTube Team, I collaborated with the creative director, art director Charlie Michael, and senior graphic designer Erik to refine and illustrate graphic elements for the visual identity system. My responsibilities included quality assurance and ensuring adherence to brand guidelines, while creating social media content that aligned with Coachella’s vibrant branding.
Outcome
The visuals successfully maintained brand consistency across platforms while enhancing audience engagement during the festival. Feedback from stakeholders highlighted the polished execution of the visual identity system, which amplified Coachella’s dynamic presence on social media.
