Final versions:
Rough comps., sketches:
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The YouTube Creator360 program is a global initiative uniting top and emerging creatives across multiple industries for skill sharing and collaboration. Partnering with the YouTube design team, I developed custom illustrated assets specifically for the Google Africa campaign.
My conceptual approach centered around themes of water and mobility to reflect the dynamic energy of the region. I analyzed the winning African creators, drawing deep inspiration from their personal stories, unique aesthetics, and cultural impact. By translating their individual journeys into a cohesive visual style, I designed custom illustrations that authentically celebrated their knowledge and elevated their global presence on the platform.
