Final versions:
Rough drafts, sketches:
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Motion graphic advertisement and art direction for Dionne. Modeling the clothing shown is Softest Hard, a Vietnamese-American DJ and producer. Working with fellow art director Walter Brady, we were commissioned to create the art direction and motion graphics for Dionne's racing apparel campaign. The client shared with us that they wanted this to be inspired by Daytona Racing and cereal box advertisements. As an ex-Floridian, I knew I had to jump on this opportunity. and infuse my unique perspective into the creative direction.
