Link to website:
https://www.therealmcompany.com
Final poster designs:
Final Pokemon & Amiibo-esque card design:
48 " x 46 " Posters LIVE at the Electric Lodge
Final Program designs:
Cover design
Inside
WIP shots:
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As the flagship event for The Realm Company, KRAMPUS is a new breed of immersive ballet: gritty, cinematic, and raw. In 2025, I partnered directly with composer and producer Taylor Briggs and Artistic Director Chasen Greenwood to shape the commercial art direction and build the entire marketing campaign from the ground up.
Visual Identity:
I insisted on a visual theme as unflinching as the performance itself. This wasn't traditional horror. The ballet's lighting (electric, saturated, and surreal) became the core of the brand identity. Instead of blood, my posters pulsed with aggressive pink, a color embodying the mania and doom consuming the female lead. The response? Transformational. Artistic Director Chasen Greenwood called the four poster series pivotal, stating it was exactly what they needed to raise the entire company's profile and propel KRAMPUS to a new level in the dance world.
Multi-Channel Marketing Campaign:
My strategic approach drove measurable results across 25+ channels and secured over $500 in paid advertising placements, achieving maximum visibility across LA's competitive arts landscape:
Strategic Partnerships & Sponsorships:
Secured spotlight feature in Venice Chamber of Commerce Thanksgiving newsletter.
Go To Talent official sponsorship
Venice Chamber of Commerce membership and executive partnership with CEO Mario
Earned Media Placements (12+ outlets):
Venice Chamber of Commerce newsletter feature and community calendar
LA Department of Cultural Affairs (city-wide performing arts promotion)
KCRW, KNX, SiriusXM pitch templates
KTLA Morning News media outreach
Culver City News (direct publisher relationship with Alan Moskal)
Culver City Observer, Culver Crescent press release
TimeOut Los Angeles, Do LA/Do 310
Yelp event publication
Venice Paparazzi
Yo! Venice (pitched Board President Beth Broderick interview with Editor Zach Armstrong)
Paid Advertising:
Patch advertising campaign ($208 investment across 4 regional markets: Culver City, LA, Santa Monica, and Venice-Mar Vista, November 13–December 8)
Content & Copywriting:
Platform-specific copywriting optimization for 25+ outlets
Email relationship management and pitch templates
Social media promotion strategy
Campaign management through December 8th
The visual identity I created didn't just support the production; it became synonymous with The Realm Company's bold new direction in their second year.
