Link to website:
Final Poster Designs:
Final Pokemon/Amiibo-esque card design:
48" x 46" Posters LIVE at the Electric Lodge,
featured in The Argonaut:
Final Program Designs:
Cover design
Inside
Work In Progress shots:
•
As the flagship event for The Realm Company, KRAMPUS is a new breed of immersive ballet that is gritty, cinematic, and raw. In 2025, I partnered directly with composer Taylor Briggs and Artistic Director Chasen Greenwood to shape the commercial art direction and build the marketing campaign from the ground up. I insisted on a visual theme as unflinching as the performance itself, anchoring the brand identity in electric, saturated, and surreal lighting. The resulting four poster series pulsed with an aggressive pink that embodied the mania and doom consuming the female lead. The response was transformational, with leadership calling the visuals pivotal in raising the entire company's profile and propelling KRAMPUS to a new level in the dance world.
Beyond the visual identity, I executed a multichannel marketing strategy that drove measurable results across more than 25 platforms and secured strategic partnerships with Go To Talent and the Venice Chamber of Commerce. By managing earned media placements across 12 outlets like KTLA, The Argonaut, and Time Out Los Angeles, alongside targeted paid advertising and optimized copywriting, the campaign maximized visibility across a competitive arts landscape. These combined efforts elevated the production far beyond the success of its inaugural year. The ballet drew a full house every single night, culminating in a completely packed finale on Sunday, and cemented the campaign's visuals as synonymous with the company's bold new direction.
