Final versions:
Rough drafts, references, sketches:
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I served as lead designer for YouTube's Black Voices Fund program, working directly with our creative director, social media coordinators, and copywriters to develop the chosen banner designs for publication and marketing. My responsibilities were layout design and icon choices for the banners, establishing the color palette the identity of that year's program. The resulting banners were successfully implemented across various marketing channels.
This program is "...a multi-year commitment dedicated to spotlighting and growing Black creators and music on our platform, by giving them access to resources to help them thrive on YouTube. This incredible group includes musicians, beauty entrepreneurs, comedians, activists, poets, personal trainers, parents, photographers, gamers and more."
