Final design:
Work in Progress shots:
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Commissioned through ABM, this mobile-first invitation promoted an invitation-only New Orleans welcome reception for Saints wide receiver Jordyn Tyson. Designed for direct text-message distribution, it needed to make the guest of honor, date, venue, and RSVP details immediately clear on a phone screen.
Working with Tyson and an ABM representative, I served as sole designer and art director, transforming the initial Chat GPT-AI-generated reference direction into a refined editorial invitation. Black velvet, warm gold illumination, and high-contrast typography draw from the Saints’ black-and-gold palette while positioning Tyson as the central visual anchor.
The final piece balances an upscale, slightly sensual reception tone with clear mobile hierarchy and polished event logistics for invited business and community guests.
Tyson is an active New Orleans Saints wide receiver, selected eighth overall in the 2026 NFL Draft.
Credits:
Client: Jordyn Tyson, in collaboration with ABM
Deliverable: Mobile promotional invitation for direct SMS distribution
Role: Sole graphic designer and art director
Scope: Visual concept, typography, information hierarchy, image treatment, compositing, and final production
Deliverable: Mobile promotional invitation for direct SMS distribution
Role: Sole graphic designer and art director
Scope: Visual concept, typography, information hierarchy, image treatment, compositing, and final production
