Final graphic:
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The creation of the motion graphic for Serendipitous Corp. LLC began with a conversation with the CEO about the concept of transition, particularly our shared experiences using public transportation in Los Angeles. This inspired me to depict Happy the Chihuahua traveling to work on the Metro 4 bus along Santa Monica Blvd, symbolizing his journey from home to his role as a DJ. I started with a sketch and utilized Runway AI to generate dynamic traffic and lighting effects for the background. After creating and animating a 3D model of Happy, I enhanced the scene in After Effects. This motion graphic serves as a seamless bridge between the brand's introductory content and their main offerings, engaging a diverse audience beyond North America.
