Final designs for publication:
Bashful pose
Catwalk strut
Running to go get those sales!
Live, Laugh, Loving it up!
Work in Progress screenshots:
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For Rocket Labs LLC / Vintage Thrivals, I designed and animated a custom 3D mascot to support the brand’s grand opening campaign and give the event a stronger visual identity from the start. The project included developing the character’s overall look and presence, then creating two separate animated promotional scenes: one centered on a playful, space-inspired introduction to the mascot, and another built around the character delivering an invitation directly to the viewer. I also prepared GIF assets from the final animations for flexible digital promotion. Together, the work helped shape a more distinctive and engaging campaign presence for Rich’s launch and contributed to 100 RSVPs for the August 30th grand opening.
