Final designs:
Inspiration, and Work in Progress shots:
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Informed by the demographic insights of the Los Angeles club scene, my work with DJ Sol Forreal deliberately subverts typical chaotic promotional layouts. Drawing inspiration from the rhythmic cubism of Valerie Vescovi, I crafted posters and motion graphics balancing kinetic energy with structured hierarchy. I used gelatinous textures and neon silhouettes to evoke movement. Through iterative experimentation with AI tools, we dynamically remix these visuals, mirroring the musical approach of Sol and strictly maintaining clarity in event details.
The branding amplifies his mission to foster healing through movement, transforming dance floors into spaces of emotional release and connection. His sets are infused with soulful rhythms and Latin grooves, creating an immersive experience for audiences to shed stress and rediscover joy. This therapeutic intent extends to strategic marketing collaborations, including Caña Rum Bar drink promotions tying the events to the vibrant cocktail culture of the venue. By aligning his visuals with the tropical aesthetic of Caña, the branding positions Sol as a curator of sound and a catalyst for communal renewal.
